London in 2012- What promises the city has for a Visitor?
As I evaluated the year 2011, came across some of major events that drew the world's eye to the city of London. But as I looked at 2012, what await the city is even more exciting as it was in the gone year. The city of London has entered into a bumper year of sporting, cultural and royal events with the line-up of the London2012 Olympic and Paralympics Games and the Diamond Jubilee, there's something more a domestic tourist can expect in this year.
As I was going on enlisting major events on the array, my friend who worked for TC World Ltd, asked, whether he can expect something good for his direct marketing job? I said, "Yes you can." London offers the best choice for DMA members to attend a conference on Direct Marketing (on February 27th, 2012 at Plaisterers' Hall, 1 London Wall) which will address the current state of Direct Marketing and fundraising in the UK and discuss the strategies that work in a tough environment. And then, I returned back with the visitor thing, as my focus was the tourism.
London, by all accounts, is redefining. Online bookings have soared two-thirds of holidays are booked in advance, and of these 60% are booked online. This year, the Torch Relay, Diamond Jubilee and London 2012 Festival will see thousands take to the streets in celebration. We’ll celebrate the legacy of Dickens and Shakespeare. And then, of course, there is the Olympic and Paralympics Games. 2012 really is the time to be in London!
As I was going on enlisting major events on the array, my friend who worked for TC World Ltd, asked, whether he can expect something good for his direct marketing job? I said, "Yes you can." London offers the best choice for DMA members to attend a conference on Direct Marketing (on February 27th, 2012 at Plaisterers' Hall, 1 London Wall) which will address the current state of Direct Marketing and fundraising in the UK and discuss the strategies that work in a tough environment. And then, I returned back with the visitor thing, as my focus was the tourism.
London, by all accounts, is redefining. Online bookings have soared two-thirds of holidays are booked in advance, and of these 60% are booked online. This year, the Torch Relay, Diamond Jubilee and London 2012 Festival will see thousands take to the streets in celebration. We’ll celebrate the legacy of Dickens and Shakespeare. And then, of course, there is the Olympic and Paralympics Games. 2012 really is the time to be in London!
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Newsflash
| As the City of London is getting ready to welcome world for the 2012 Olympics, the tourism industry is called for an immediate action. It has seen apparently and is predicted that the London Olympics can reduce the number of people travelling to London on sight-seeing holidays. A survey by the European Tour Operators Association, responsible for two million tourists each year, suggests tour operators to the UK have seen an average 90% downturn in bookings for the period of the London Olympics. Visitors to the city are now seem to be discouraged by perceptions of congestion and inflated prices for accommodation and other services. This will have a ripple effect on the sarrounding areas too. But then businesses like Oracle Advertising will have nothing to worry as they have taken enough remedies not to get lost in the buzz of the Olympics. |