London Hotel Breaks

The 2012 London Olympic Games have given direct marketing new opportunities, in the ways it has never used. Even while the rules say any unauthorised association with the Games will see companies and brands facing large fines). For example, 'advertising on the human body' or so called 'ambush marketing'.

While the world checks in to London to enjoy the Games experience, according to a recent survey of 2000 UK consumers and 500 businesses, 10% of the Londoners will be checking out to avoid them. It's an opportunity to talk to an affluent audience therefore that travel operators shouldn't miss. This opportunity gives marketers like Redwoods Advance grant chances to market their products and services across.

Most of the businesses are making use of the services like direct mail and the usual campaigns. The estate agents are the ones who found the wake of London Olympics as another best opportunity, as most of the hotels near the games area are booked earlier. Most estate agents these days market their properties online and consumers now almost exclusively search for their next home online too. These agents are making use of direct marketing to gain instructions.

And as the demand is there, a Hamptons International website poll suggests that almost a quarter of people visiting London for the Olympics next summer intend to look for short-term rental in London. When the website gets specific lettings requests, they will be able to target specific postcodes and housing blocks with direct mail to great effect.

Now, what most of the direct marketers in the London area enjoy doing is to spread Olympic messages which they use indirectly to market their products and services.